Carolina’s rates vary depending on the scope of the project. The key factors considered include the medium (TV, digital, radio), market size (local, regional, national), audience reach, usage duration (3 months, 6 months, 12 months, or indefinite), and script length.
I use the GVAA rate guide to base my initial quotes. I understand that every project is unique, and budgets vary. I work with your needs and deliver on time and within your budget.
Explainer videos and non-broadcast narrations depend on script length and complexity. Most corporate videos are 2-3 minutes, with the first 3 minutes at a fixed rate and additional time at a per-minute cost. Technical and medical scripts may cost more due to the specialized expertise and extra preparation involved.
Key Information to Include in Your Inquiry for an Accurate Voiceover Quote
- Length of the content: runtime or word count
- Number of spots or videos
- Market: Local, Regional, National, Global
- Usage: 3 months? 6? 12? Perpetual?
- Market medium: Broadcast (Radio/TV) or Non-Broadcast, streaming radio, pre-roll ad on YouTube, streaming sites like Hulu or Amazon, paid placement campaign for Facebook or Instagram. There are lots of options in today’s media-rich world!
- Exclusivity (if applicable) or union requirements
- Do you want the right to renew the license for usage at the end of the term? Put it in print!